Hot Spot
A California Lottery Game
Designing a Responsive UI to Increase Game Play.
The California Lottery
In 1984, the state of California voted to supplement California’s public schools and colleges with funding by utilizing the funds earned by all CA Lottery games. For every dollar spent on CA Lottery games, 95 cents is contributed to public schools.
CA Lottery Hot Spot Game
The CA Lottery Hot Spot game was designed as a Keno style game where game play is every 4 minutes. To play, a player selects a set of numbers, purchases a ticket, and if their numbers match the drawn numbers they win a monetary payout. The game is drawn every 4 minutes and a history of winning numbers must be made available to the public for up to 180 days.
The Approach
- Gathered and documented user requirements, sitemap, technical specifications, business requirements, and user goals
- Develop a registration process that adds the Hot Spot game to the public website
- Worked in an Agile process management environment with 100+ user stories and multiple epics across different projects
- Advocated and presented research on use of solid UX principles and best practices as defined by UXMatters, Human Factors International and Nielsen Norman Group
- Lead discovery, planning, researching, and identifying requirements and defining user types and their associated functions to clarify what users can access what functionality based on their level of permissions
- Developed wireframes, interactive designs and usability testing plans that were used to validate and test components and modules of interaction design prior to development within a Java environment; these plans were derived from captured requirements from customer and stakeholder interviews
The Results
Once completed the new UI launched state wide with an ADA complaint UI that excited vendors and customers thereby increasing CALottery revenue by an average of 4.7% or over $311.8 million in sales per year.
The new user interface is not only responsive but is now online so retailer’s no longer have to purchase out-dated hardware to support game play.
The previous user interface’s look was out-dated, not ADA Compliant, nor very user friendly when trying to review older payouts or drawn numbers. An updated UI was needed to increase game play by using responsive design to provide a design for all platforms.
INTERACTION DESIGN | DELIVERABLES
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- Heuristic Reviews
- Use Cases & Workflow Diagrams
- Clickable Prototypes
- Deliverable Documentation
Capturing and maintaining information in easily understood elements helps me communicate the larger issues or constraints within online application development. I use these tools to help the team understand the interaction design without having to actually develop it.
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